Social Souvenir

Posted on 18.10.2008

Social Souvenir is an installation and souvenir concept that creates links and social experiences between museum visitors. The concept is based on 300 t-shirts that are exhibited and put on sale at the Museum of Contemporary Art in Roskilde, Denmark. Each t-shirt is imprinted with a text fragment inspired by 15 renowned artists represented in the museum’s collection, such as Yoko Ono, Erik Satie, Marcel Duchamp and Per Højholt. Visitors can buy a t-shirt of their own choice, the only condition being that they share a bit of personal information about themselves, or more precisely: their name and address. When paying for the t-shirt at the museum-shop, the information is automatically mapped in Google Maps, thereby making it possible to see where each t-shirt ends up after leaving the museum.